Brand building is the plays the most significant role in the success of any brand. Advertising and publicity are the strongest pillars of brand building. Franchisors are aggressively opting for integrated marketing approach to maintain consistent image of their brands with the help of franchise magazines. Investors and aspirants are also making best use of franchise magazines to know about the latest opportunities and brands. Almost everyone who owns a franchise, want to own a franchise or having any interest in franchising or franchise business generally subscribe franchise magazines.
The Franchising World Magazine: -
One of the most successful franchise magazines in India and across Asia is ‘The Franchising World’ magazine. It is in fact India’s most comprehensive end-to-end business and franchise magazine and has become a benchmark in its 14th year of existence. Since its inception in 1999, this monthly publication has become an essential success tool for the investing community. At Franchise India, we view ourselves as consultants and strive to deliver creative media solutions to company’s business and franchising needs. The franchise magazine, with a circulation of over 1,00,000 copies and over 35,000 subscribers, is available on the stands nationwide. Its readership includes investors, entrepreneurs, franchisees, franchisors, small and medium business owners, corporate, retailers, vendors, distributors, product suppliers, consultants, real estate developers and brokers, consultants, agencies, planners, students and business institutions at large.
Content of the Magazine: -
The Franchising World magazines content mainly targets the franchise owners and franchise seekers. An aspirant looking for business opportunity in franchising or a franchisor looking to expand his business can use the magazine platform to present the franchise opportunity and explore the franchise opportunities.
The content of the magazine is divided into five segments: franchise, international franchise, retail, low-cost, and dealer/distributor. All these sections are further divided into news, interviews, launch pads and articles. News is separate for each segment and aim at giving the most authentic and reliable information on franchising and franchise brands. It talks about their expansion, initiatives, corporate moves, and franchise facts.
The articles of the magazine usually consist of ‘Cover Story’ which is a paid feature and the brand presents itself in detail through this article. Then we have ‘Issue Focus’ which is industry specific and talks about the latest trends in any sector. Besides these two main features there are franchise opportunities articles, retail franchising articles, low cost franchise articles, international opportunities and dealer/distributorship opportunities.
Besides articles the content also carries advertorials, launch pads and case studies on various brands on recommendation.
The most significant part of the magazine is its directory that carries all the franchise facts about the brands. The Directory is divided on the basis of sectors like food and beverages, education and training, health and beauty and so on. It is quite easy for the aspiring entrepreneurs to search for an apt opportunity for themselves in directory. The magazine has a separate directory of International franchisors as well, for the people looking for an opportunity to explore international opportunity.
So all you aspiring entrepreneurs for franchising the best foot forward for all of you are to subscribe franchise magazine and explore varied opportunity available in the market. Also franchisors looking to expand their businesses ca make use of franchise magazines as these are the best source of information available.
For more information related to this franchise magazine please visit: franchiseindia.com